Dimension 3 of 3 · Product prototypes
Product prototypes
Six product directions our work could ladder up to. Each tile shows what the customer gets, who buys it, what we already know about demand, what's blocking it, and which capability layers it needs to function.
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Prototype 1 · Reporting
Soil monitoring
"What does this soil look like, how alive is it, is it changing?"
Substrate, condition, and biodiversity assessment for a defined area, delivered as a standardised report. The smallest capability surface of any direction — needs the platform spine but no risky differentiation layers.
Capability dependency
Platform core
Customer delivery
Data norm.
R&D cust.
Decision auto.
Engineering work powering it
- Sample plan designer, Sample lineage, Geo substrate, Benchmark server
- Data export, API, Standardised report generation, Interactive result explorer
Unblocked
High signal
Repeat customers: Coillte, Edapro, Hoffmann, ADT Thaer
Prototype 2 · Reporting + R&D
Trial analytics
"Characterise the environment of each trial plot so breeders can interpret their results."
Standardised reports describing the environmental context of seed-breeder trial plots — soil state, conditions, variability — so breeders can attribute trial outcomes correctly. Shares the entire spine with seed/breeding support.
Capability dependency
Platform core
Customer delivery
Data norm.
R&D cust.
Decision auto.
Engineering work powering it
- All Platform core items + MIxS mapper
- Standardised report gen, Data export, API, Interactive result explorer
- Internal notebook platform, Problem-specific scientific reasoning
Domain & org-slowed
High signal
Shares spine with seed/breeding
Prototype 3 · Reporting + R&D
Seed / breeding support
"Environment, soil and microbiome characterisation for the breeding pipeline."
Same engineering spine as trial analytics — different report templates and interpretation logic, oriented toward breeders selecting parents and managing germplasm rather than reading out individual trial plots.
Capability dependency
Platform core
Customer delivery
Data norm.
R&D cust.
Decision auto.
Engineering work powering it
- Same spine as Trial analytics — different report templates & interpretation
- Benchmark server matters more here (variety performance baselines)
Org-slowed
High signal
Bundleable with trial analytics
Prototype 4 · Strategic / heaviest stack
Companion diagnostics / Intelligence inside
"Explain why product X is working — or not — in soil and environment Y."
Cause-of-performance analysis for a specific ag-input product within its environment. The primary-ICP play. Needs every capability layer including the risky differentiation axes — productised scientific customisation and decision-automation primitives.
Capability dependency
Platform core
Customer delivery
Data norm.
R&D cust.
Decision auto.
Engineering work powering it
- Every Platform core, CDL, and CDN item
- Research agent, Internal notebook, Problem-specific scientific reasoning
- Algorithm for placement (gated), eventually Agentic agronomist
Capacity-, domain-, org-slowed
Medium signal
ESA grant excluded — not productisable
Prototype 5 · Cross-asset reporting
Portfolio-level diagnostics
"Across an owner's holdings, where are the soft spots — which assets underperform?"
Benchmark + yield-performance analysis across a portfolio of fields or farms for asset managers and head agronomists. Soft-overlap with soil monitoring at ADT Thaer — may be a soil-monitoring upsell rather than its own track.
Capability dependency
Platform core
Customer delivery
Data norm.
R&D cust.
Decision auto.
Engineering work powering it
- All Platform core + CDL items
- MIxS mapper, Benchmark server (heavy use)
- R&D & Decision automation optional uplift
Capacity- & org-slowed
Low signal
Revenue counted under soil monitoring
Prototype 6 · Decision support
Farm-level DSS
"An on-farm decision support system that tells the farmer what to do next."
Per-farm decision support — the most ambitious end-customer surface, leading with decision automation rather than reporting. Currently no closed deals, ICP fit unclear, and all three slow flags active.
Capability dependency
Platform core
Customer delivery
Data norm.
R&D cust.
Decision auto.
Engineering work powering it
- Platform core items + Agri-data exchange integration
- Agentic agronomist, Algorithm for placement (heavy)
Capacity-, domain-, org-blocked
Speculative
Leads with the riskiest capability